Frank Luntz issued a new memo:
Frank suggests that we drop the word sustainability. According to his research, it conveys the status quo, whereas the American people demands improvement – a better, a safer, and a cleaner environment. For a Conservative who preached for conservation in his earlier memo, that sounds like a concession.
Frank also suggests that we focus on the benefits of addressing climate change, and not only its dangers. That’s fine with me, as long as it does not inject the usual concerns regarding CAGW and as long as we realize that hopes and fears go hand in hand. (Not a bad album, if you ask me.) Frank himself illustrates his suggestion with his recent experience of a wildfire emergency. But who better than Hope (Jahren) to talk about climate hope:
Frank offers other suggestions during his testimony. (See the poster below.) I will let you pay due diligence to them in the comments. Here is my take-away. Climate change has consequences, and we are all in in together.
And that’s the new memo. I would trust this kind of work more than anything armchair wordsmiths can produce, me included. At the very least, Frank bestows fair hints as to how to reach more conservative contrarians.
Everybody’s changing and Frank sure does not seem to feel the same: